Brenda Patricia Rodríguez Zavala
GRUPO BIMBO Agile Implementation Leader
Mexico
Brenda
started her journey in Grupo Bimbo in the Audit department; she came in contact
with agility while leading the Data Management team. She moved to the Corporate
Management team, where she is fully dedicated to lead the agile movement in GB.
Her focus is to make agility part of every associate's DNA and translate and
adapt the agile concepts so they can be used and understood by everyone in the
company. Her roles focus on following up the agile strategy, training and
coaching teams to develop their agile journey.
CONSIOUS AGILITY
Our continuous journey to bring
agility to a CPG
• What started the transformation for
GB?
• The CEO and C-level involvement in
making agility a priority
• Making Agility sustainable with a
common purpose
• The truths about agility, the good,
the bad, and especially the ugly
• Key elements in our journey
(strategy, communication, people, tools, culture, and trade-offs)
• Learnings, what we wish we could
have done differently and what we expect for the future
https://grupobimbo.com
