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Wednesday, March 24 • 17:40 - 18:25
Conscious Agility

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Our continuous journey to bring agility to a CPG
• What started the transformation for GB?
• The CEO and C-level involvement in making agility a priority
• Making Agility sustainable with a common purpose
• The truths about agility, the good, the bad, and especially the ugly
• Key elements in our journey (strategy, communication, people, tools, culture, and trade-offs)
• Learnings, what we wish we could have done differently and what we expect for the future

avatar for Veronica Castillo Carreño

Veronica Castillo Carreño

Global Director for Strategic Planning and Agile Implementation, GRUPO BIMBO
Veronica has been part of Grupo Bimbo for over 6 years, in which she has been responsible for managing the strategic planning exercise for the whole Company; this includes translating and supervising how the strategy is visualized from every aspect of the business (KPIs, goals... Read More →
avatar for Brenda Patricia Rodríguez Zavala

Brenda Patricia Rodríguez Zavala

Agile Implementation Leader, GRUPO BIMBO
Brenda started her journey in Grupo Bimbo in the Audit department; she came in contact with agility while leading the Data Management team. She moved to the Corporate Management team, where she is fully dedicated to lead the agile movement in GB. Her focus is to make agility part... Read More →

Wednesday March 24, 2021 17:40 - 18:25 CET
Latin America